Make.com used to be the slightly-nerdier Zapier alternative. Their new AI scenario modules have turned it into something more powerful: a visual automation builder where every step can include an LLM call with real context from the workflow.
Why agencies picked Make
Scenarios that pay for themselves in week one
- Monthly client report generation: data in → AI writes narrative → PDF out → Slack delivered.
- Cross-client benchmark: every client's KPIs into one warehouse, weekly AI summary.
- Creative brief intake: form → AI structures → rewrites into brief template → routed for approval.
Make.com is how small agencies punch above their weight. The automation payoff arrives before the learning curve ends.
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